The Rural Bank of NSW’s Agricultural Magazine of the Air ran on 17 New South Wales commercial stations in 1939, and was still on air in the 1950s.
Post the Second World War, it actively promoted ideas of progressive farming by sending Australian farmers to the USA and approaching the BBC for talks on new approaches to agriculture overseas.
Ideas of progress were also part of an episode, this clip ostensibly promoting play reading as a leisure activity for rural families.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.