Travel back to the 2000s when flash mobs delighted unsuspecting bystanders with carefully choreographed performances. On 14 November 2009, Say Cheese! and DJ Dan Murphy unleashed drag queen Joyce Maynge and 100 dancers onto Bondi Beach for a surprise performance that stopped beachgoers in their tracks. Backed by anthems from Dolly, Whitney and Kylie, the feel-good spectacle racked up over 5 million views on YouTube, went global and even earned Kylie’s personal stamp of approval. The video captures the priceless looks of confusion that shift to laughter and applause as realisation dawns. It's a record of a fleeting cultural phenomenon, but also a burst of joy and inclusivity.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.