TAA the friendly way: Airline advertisement

Step back into the early 1970s, when flying was all about fun. In this iconic Trans Australia Airlines ad, passengers and crew turn the terminal into a parade of smiles, laughter and good vibes. The message? TAA wanted to make your journey joyful. With the tagline 'Just a little more friendly', the campaign captured the carefree spirit of the era, showcasing service that was personal, upbeat and approachable.

Today, the ad is a time capsule of sideburns, flared trousers, paper tickets and a world before security lines. Whether 164 dancing airline staff trailing you through the airport sounds like a dream or a nightmare – that’s your call! TAA became Australian Airlines in 1986, merged with Qantas in 1992, and now lives on only in ads like this.