The 'Me No Fry' commercial was a standout of '90s Australian advertising campaigns – a lively blend of fun, creativity and a serious sun safety message. With its unforgettable jingle, quirky egg animation and laidback calypso vibe, it turned a health warning into something genuinely entertaining. It's the rare public service announcement that became a slice of pop culture. The campaign’s catchy tune, playful style and dark ending (note the angry sun and screaming egg) made it stick in people’s minds, showing that even the simplest, goofiest concepts can leave a lasting impression.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.