Since the 1970s, Eyewitness News on Network Ten has been a trailblazer in news broadcasting by focusing on ‘live’ and ‘breaking’ stories. Rebranded as 10 News First in 2018, it carries forward the legacy of its early 5 pm timeslot and energetic approach. This promotional pen incorporates the faces of popular newsreaders Katrina Lee and John Mangos. It's a striking example of how television networks have used personality-driven branding to build viewer loyalty.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.