ABBA: Live in Australia tour program

This official souvenir program, ABBA: Live in Australia, is a rare piece of Australian music memorabilia and marks the beloved band's 1977 tour to Australia. Ahead of ABBA’s sole concert in Adelaide on 8 March 1977, the country was already swept up in ABBAmania. Australians were, to put it mildly, obsessed. For context, more Australians watched an ABBA-in-Australia TV special in 1976 than the televised moon landing. With the band gracing every newspaper front page and drawing massive crowds wherever they went, the excitement when they toured was palpable. The Adelaide show sold 20,000 tickets, while an additional 10,000 fans listened from outside the gates. This iconic performance has lived on in the hearts of concertgoers, fuelling the ‘ABBAlaide’ Facebook group, where fans continue to share memories from that night. Australia’s deep connection to ABBA’s legacy was further cemented by the formation of long-running tribute Björn Again in Melbourne in the 1980s, several years before the release of ABBA Gold: Greatest Hits led to a worldwide ABBA revival in the early 1990s.