Fredd Bear costume by Tedd Dunn

Bear costume with plaid pajamas and green bow tie on black background
https://www.nfsa.gov.au/sites/default/files/2025-07/object-costume-fredd-bear-tedd-dunn-1541585.jpg
Title:
Fredd Bear costume by Tedd Dunn
NFSA ID
1541585
Year
1969
Courtesy
Donated by ATV10
Access fees

Tedd Dunn designed and wore this 1969 Fredd Bear costume on the Breakfast-A-Go-Go show. Fredd predated Humphrey B Bear, which makes him the first children's TV bear in Australia, beginning his run on The Children’s Show, which became The Magic Circle Club (1965–67). 

When the new Melbourne channel ATV0 was looking for ideas for a children’s show, station wardrobe manager Tedd Dunn created the Fredd Bear costume with a budget of just $200. Dunn ended up wearing the suit because only his towering frame could fill it. 

While Tedd wore several Fredd Bear costumes over the years, the first iteration was made of fur and padding and didn't allow much air circulation. Delays at the 1965 Melbourne Moomba procession, where Dunn was scheduled to appear, meant he was in costume for more than two hours. He was close to blacking out but managed to stay conscious long enough to hand a bouquet to Prince Phillip at the end of the parade. Dunn needed several months to recover, and upon returning to TV, he redesigned the outfit to reduce heat and improve air circulation.