Kodak M24 Instamatic movie camera

A photo of a home movie camera in its box. The handheld camera is black and grey in design and the box it's in has a picture of a small box next to a dog. The Kodak brand logo and model "Instamatic M24" is visible.
https://www.nfsa.gov.au/sites/default/files/2025-07/Image-Kodak-M24-Instamatic-movie-camera-810425.jpg
Title:
Kodak M24 Instamatic movie camera
NFSA ID
810425
Year
1970
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In 1963, the introduction of Kodak Instamatic cameras and cartridge-loading film made the domestic moviemaking process easier and more accessible. The company sold 50 million units in the first seven years.

Kodak aggressively marketed its new film and cameras as the choice of the masses. The revolutionary palm-sized Kodak Instamatic M12 movie camera retailed for less than $30. Eventually, ‘instamatic’ became a generic term for any point-and-shoot camera.

Their marketing read: ‘This new Kodak Super 8 movie camera is so easy to use, you’ll take terrific movies right from the start. Now that Kodak has invented Super 8, shouldn’t you be in movies?’