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Media Magazine: Jo Cadman interview on narrowcasting
Title:
Media Magazine: Jo Cadman interview on narrowcasting
NFSA ID
492417
Year
1994
Narrowcasting is the dissemination of information to a localised target audience, rather than more generalised broadcast transmissions.
In this Media Magazine interview, we hear from Jo Cadman of Mood FM who talks about how Mood FM provides diversity and niche appeal on the crowded FM band.
Narrowcasting remains popular today, and if you tune into 87.3 you are likely to hear a different station depending on your specific locality.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.