AWA Carnaby Group transistors TV advertisement

The first transistor radios were released in 1954, and became increasingly popular in the 1960s as people enjoyed the convenience of listening to these lighter and more affordable portable radios everywhere they went.

In this television advertisement for AWA Carnaby Group transistor radios, advertisers are looking to maximise this popularity among young people by promoting its appeal as a must-have musical accessory.

Although this advertisement might seem a bit cheesy to us now, it’s also a lot of fun and provides a snapshot of the advertising of transistor radios in the 1960s.