Agricultural Magazine of the Air, 1948

Title:
Agricultural Magazine of the Air, 1948
Category:
NFSA ID:
567731
Year:
1948
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The bank’s Agricultural Magazine of the Air ran on 17 NSW commercial stations in 1939, still on air in the 1950s. Post war, it actively promoted ideas of progressive farming by sending Australian farmers to the USA and approaching the BBC for talks on new approaches to agriculture overseas. Ideas of progress were also part of an episode, ostensibly promoting play reading as a leisure activity for rural families.