Cinema Art poster collection

When asked whether importing foreign films was harming the Australian film industry, Leslie Keast responded that audiences ‘would be pleased to see depicted countries other than America’. He was also questioned as to whether his company's promotion of German films was creating a ‘German atmosphere’ in Australia. He went on to explain that Cinema Art carefully chose films focused on ‘subjects we believe will elevate the industry and encourage the desire of films of an artistic nature, while of course, due regard will be given to popular pictures’.

Keast also raised concerns about the detriment censorship caused to the quality of films. ‘In London the authorities are much more lenient than they are here ... By the time they have passed through the censor here, they may be reduced to the value of an ordinary program picture, where previously they had outstanding merit on account of the little tit-bits they contained.'

Despite bringing such acclaimed films as Metropolis (1927) and Alfred Hitchcock’s Blackmail (UK, 1929) to Australia, the company struggled financially and in 1931 registered to wind up voluntarily. Nevertheless, their posters survive in the NFSA collection to remind us of the company's mission to bring a broader range of films to Australian audiences.

View the Cinema Art posters curated collection.