Vegemite: A rose in every cheek
1954
Vegemite: A rose in every cheek
1954
- NFSA IDK4PZ2GP9
- TypeFilm
- MediumMoving Image
- FormAdvertisement (includes promotional)
- Year1954
When you reach for a jar of Vegemite, does it put a rose in your cheeks?
This ad from 1954 leans hard on the cutie-pie factor, with angelic girls’ voices singing the signature 'Happy little Vegemites' jingle and two moppets tucking in to their afternoon yeast paste. But it also takes a scientific angle, wooing adults with promises of firm body tissues (demonstrated by a man) and clear skin (demonstrated by a woman). Why not cover all bases?
Vegemite may be an acquired taste, but persuasive advertising like this ensured that many Australians acquired it.
When you reach for a jar of Vegemite, does it put a rose in your cheeks?
This ad from 1954 leans hard on the cutie-pie factor, with angelic girls’ voices singing the signature 'Happy little Vegemites' jingle and two moppets tucking in to their afternoon yeast paste. But it also takes a scientific angle, wooing adults with promises of firm body tissues (demonstrated by a man) and clear skin (demonstrated by a woman). Why not cover all bases?
Vegemite may be an acquired taste, but persuasive advertising like this ensured that many Australians acquired it.
- NFSA IDK4PZ2GP9
- TypeFilm
- MediumMoving Image
- FormAdvertisement (includes promotional)
- Year1954
Need to license this item? A/V professionals and researchers can shortlist licensing enquiries via our NFSA Pro catalogue search and membership.
Collections to explore
1950s
Vegemite
Television commercial
Start your own collection
A free Your Stuff account allows you to save, organise and share your favourite videos, audio and stories.
