This confronting 1987 Australian television commercial, known as 'The Grim Reaper', depicts Death as a hooded skeleton bowling down human 'pins' representing people with AIDS. It was part of a public awareness campaign produced by the National Advisory Committee on AIDS (NACAIDS). The advertisement aimed to highlight the dangers of HIV/AIDS, but received widespread criticism for provoking fear and hostility towards LGBTQIA+ Australians and people living with HIV/AIDS. Some viewers interpreted the Reaper as a gay man rather than a representation of Death.

Initially scheduled to run for six weeks, the commercial was withdrawn after three weeks due to media backlash and public outcry. Debate raged over its effectiveness, but the grim voice-over and bleak imagery seared the ad into the memory of anyone who saw it at the time. The commercial remains notable for being one of the most controversial public health campaigns in Australian television history.