A successful marketing campaign for the Telecom Yellow Pages telephone directory ensured the phrase 'Hello, yellow!' was popularly echoed throughout 1980s Australia. This 1986 television ad is chock-full of the decade's top trends; it capitalises on the catchy tagline through campy fun and music video visuals. Like other ads in the campaign, the clip features young people who are tapped into the latest fashions: big hair, shiny nylons and boomboxes.

The playful and snappy tone enlivens the Yellow Pages' otherwise straightforward function – looking up driving lessons in the directory leads to the trendy youth driving a car into a supersonic neon tunnel, while synths underscore the catchy jingle. The vibrant set of cool kids proclaiming 'Hello, yellow!' to the masses helped lodge the phrase into the public consciousness, telling viewers that the Yellow Pages directory was a helpful tool in living a vibrant, convenient and socially active life.