This daybill poster for cult classic The Rocky Horror Picture Show (Jim Sharman, 1975) is a perfect example of how important a film's marketing material can be. It features the now iconic red titling and lips of Dr Frank-N-Furter (Tim Curry), which instantly signal the film's campy tone and have become synonymous with the movie ever since. The film – a spoof of schlocky science-fiction B-movies presented in the form of a seedy rock'n'roll musical – also has a unique Australian connection, in its director and co-writer Jim Sharman. The poster's tagline references Steven Spielberg's No. 1 blockbuster of 1975, Jaws. But in the ensuing decades, The Rocky Horror Picture Show has itself become a monumental box-office success, having been in constant circulation since its release 50+ years ago. When this daybill poster was created, no one could have predicted just how much of an enduring pop culture juggernaut it would become. Let’s do the time warp again! And again. And again.