Introduced in 1982, the Commodore 64 dominated the low-end home computer market during the 1980s. For many Australians, this top-selling piece of tech was the first computer they ever owned. Now, the chunky hardware and data cassettes exude retro charm. This ad aired in 1984 and pitches its product squarely at families, with its 'value-for-money home family pack' and front-of-centre placement at home and in the classroom. Along with all the colourful fun (water slides!), the underlying message of the catchy jingle was clear: keep up or fall behind.