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Tagged: 1930s
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This stern-looking woman is a perfect example of Berlei's use of real women as models. We can't be totally sure what the use was for this glass slide, but it was probably used either as part of the...
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One of the great things about using real women as models is that the women aren't trained in how to stand and pose like other models. Each woman has a real character that shines through their...
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Berlei were ahead of their time in using real women as models for their underwear.
This is a great example of a before and after glass slide, complete with all the tricks of the trade to make the '...
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Vivien Leigh has her make-up applied during the making of Fire Over England (William K Howard, UK, 1937).
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Two women in white lab coats measure a woman for her foundation garment in a clinical-looking setting complete with scales. There is a sign on top of an anatomical drawing that reminds the fitters to...
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The 'Berlei controllette [corset] no. 6181 SBW (short below waist) type'. The design is particularly beautiful and has echoes of art deco in the triangular shapes and filigree font.
The woman...
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This beautiful design has echoes of art deco. It was created to promote the 'Berlei corset 595 (back-laced) for the SBW (short below waist) type' and was probably used as part of the training for...
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This slide is another used in the educational training series for Berlei fitters. It compares the tight-laced corsets of the early 1900s with the modern foundation garments of the 1930s.
Diagram 1...
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A young girl fills the cup of her smaller companion with milk with a somewhat deadly look in her eye. It is not known exactly what this hand-coloured glass slide would have been used for, but it is...
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This cinema glass slide advertises the services of Berlei corsetiere Mrs Winifred Doyle. Galton's was a department store in Maitland, NSW. Mrs Doyle was based in Sydney but she travelled around New...