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Tagged: 1930s
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This beautiful design has echoes of art deco. It was created to promote the 'Berlei corset 595 (back-laced) for the SBW (short below waist) type' and was probably used as part of the training for...
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This slide is another used in the educational training series for Berlei fitters. It compares the tight-laced corsets of the early 1900s with the modern foundation garments of the 1930s.
Diagram 1...
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A young girl fills the cup of her smaller companion with milk with a somewhat deadly look in her eye. It is not known exactly what this hand-coloured glass slide would have been used for, but it is...
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This cinema glass slide advertises the services of Berlei corsetiere Mrs Winifred Doyle. Galton's was a department store in Maitland, NSW. Mrs Doyle was based in Sydney but she travelled around New...
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This glass slide illustrates the difference in corset waistlines from 1900 to 1931 in five steps. It was used as part of the Berlei training for prospective fitters.
Suspenders for stockings are...
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Berlei's education for women on how to improve their figures included 'diet, exercises, correct corsetry, proper posture, individual make-up and inexpensive frocks chosen to type'.
The text says: '...
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This glass slide is an advertisement for Berlei's free film Beauty in the Balance at the Savoy Theatre in Maitland, presented by Galton's department store. The women's-only film toured around NSW in...
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In 1926 Berlei and physiologists from the University of Sydney did an anthropometric survey of 6000 Australian women (of European descent) in order to find different figure types. The types they...
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This illustration of the Berlei Type Indicator would have been used either as part of the Berlei training for prospective corsetieres, or as part of one of their women-only live shows or film...
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Go from frumpy to fabulous with the aid of a correctly fitted Berlei foundation garment, correct posture, diet, exercise and make-up!
In the tradition of before and after photographs some tricks have...