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National Film and Sound Archive of AustraliaNational Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive

Telecom Mobile Phone Advertisement: Outback Communication

1991

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Telecom Mobile Phone Advertisement: Outback Communication

1991

  • NFSA ID3TKNT1BK
  • TypeTelevision
  • MediumMoving Image
  • FormAdvertisement (includes promotional)
  • GenresIndigenous themes or stories, Indigenous as subject
  • Year1991
  • WARNING: Aboriginal and Torres Strait Islander viewers are advised that the following program may contain images and/or audio of deceased persons
  • WARNING: This clip may cause offence and should be understood in its historical context

This 1991 Telecom Australia advertisement features a white man and an Indigenous ranger stranded in the outback as rainfall approaches. When the white man assumes the ranger can communicate telepathically “because of his native heritage,” the ranger humorously rejects the idea and instead suggests using a mobile phone to call for help. Produced at a moment when mobile phones were still a novelty, the ad reflects both the emerging fascination with new technology and the persistence of racially coded tropes. By subverting the “magical native” stereotype, the Indigenous character highlights both the absurdity of the assumption and the practicality of modern communication.

  • WARNING: Aboriginal and Torres Strait Islander viewers are advised that the following program may contain images and/or audio of deceased persons
  • WARNING: This clip may cause offence and should be understood in its historical context

This 1991 Telecom Australia advertisement features a white man and an Indigenous ranger stranded in the outback as rainfall approaches. When the white man assumes the ranger can communicate telepathically “because of his native heritage,” the ranger humorously rejects the idea and instead suggests using a mobile phone to call for help. Produced at a moment when mobile phones were still a novelty, the ad reflects both the emerging fascination with new technology and the persistence of racially coded tropes. By subverting the “magical native” stereotype, the Indigenous character highlights both the absurdity of the assumption and the practicality of modern communication.

  • Sponsor
    Telecom Australia
    Copyright Contact
    Telstra Australia
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