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National Film and Sound Archive of AustraliaNational Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive

TAA the friendly way: Airline advertisement

1970

TAA the friendly way: Airline advertisement

1970

  • NFSA ID026NK900
  • TypeFilm
  • MediumMoving Image
  • FormAdvertisement (includes promotional)
  • Duration2 mins, 30 secs
  • Year1970

Step back into the early 1970s, when flying was all about fun. In this iconic Trans Australia Airlines ad, passengers and crew turn the terminal into a parade of smiles, laughter and good vibes. The message? TAA wanted to make your journey joyful. With the tagline 'Just a little more friendly', the campaign captured the carefree spirit of the era, showcasing service that was personal, upbeat and approachable.

Today, the ad is a time capsule of sideburns, flared trousers, paper tickets and a world before security lines. Whether 164 dancing airline staff trailing you through the airport sounds like a dream or a nightmare – that’s your call! TAA became Australian Airlines in 1986, merged with Qantas in 1992, and now lives on only in ads like this.

Step back into the early 1970s, when flying was all about fun. In this iconic Trans Australia Airlines ad, passengers and crew turn the terminal into a parade of smiles, laughter and good vibes. The message? TAA wanted to make your journey joyful. With the tagline 'Just a little more friendly', the campaign captured the carefree spirit of the era, showcasing service that was personal, upbeat and approachable.

Today, the ad is a time capsule of sideburns, flared trousers, paper tickets and a world before security lines. Whether 164 dancing airline staff trailing you through the airport sounds like a dream or a nightmare – that’s your call! TAA became Australian Airlines in 1986, merged with Qantas in 1992, and now lives on only in ads like this.

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    • 1970s

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