Peter Russell-Clarke: family planning with eggs
1983
Peter Russell-Clarke: family planning with eggs
1983
- NFSA IDF008E9MX
- TypeTelevision
- MediumMoving Image
- FormAdvertisement (includes promotional)
- Duration30 secs
- Year1983
One of our first celebrity chefs, Peter Russell-Clarke had his own show on the ABC, the bite-sized Come and Get It. He also appeared in a series of ads for the South Australian Egg Board, intended as a counterweight to studies that claimed eggs caused high cholesterol.
This 'Family Planning' ad, featuring a live chicken, perfectly encapsulates the elements that made Russell-Clarke a hit. There’s the jocularity, the out-of-nowhere chuckle, the low-key innuendo, and a thoroughly approachable attitude to cooking. He modelled unfussy, low-cost eating, and advocated for farmers and the use of fresh ingredients while Australian cuisine was still struggling out of the Jello salad era.
However, his 1983 suggestion for a family dinner – Scotch eggs loaded with sausage meat and deep-fried – is still gloriously of its time.
One of our first celebrity chefs, Peter Russell-Clarke had his own show on the ABC, the bite-sized Come and Get It. He also appeared in a series of ads for the South Australian Egg Board, intended as a counterweight to studies that claimed eggs caused high cholesterol.
This 'Family Planning' ad, featuring a live chicken, perfectly encapsulates the elements that made Russell-Clarke a hit. There’s the jocularity, the out-of-nowhere chuckle, the low-key innuendo, and a thoroughly approachable attitude to cooking. He modelled unfussy, low-cost eating, and advocated for farmers and the use of fresh ingredients while Australian cuisine was still struggling out of the Jello salad era.
However, his 1983 suggestion for a family dinner – Scotch eggs loaded with sausage meat and deep-fried – is still gloriously of its time.
- NFSA IDF008E9MX
- TypeTelevision
- MediumMoving Image
- FormAdvertisement (includes promotional)
- Duration30 secs
- Year1983
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