American brand Nerf is widely known for its toy blasters and action-packed advertising, but this late-’60s Australian ad reveals its humble beginnings.

Nerf's first-ever product was a simple foam ball, designed to be 'the world's first indoor ball’. This television advertisement from Australian distributor Toltoys appears to target kids – and the parents who purchase their toys.

Fun is balanced with a focus on safety. By opening with mischievous antics, the ad leans into adult anxieties about reckless play that can lead to injury and disaster. Enter the Nerf ball. Scenes of the ball harmlessly bouncing off various surfaces highlight the brand's innovation. Meanwhile, the spotless interior spaces and a notable focus on property damage reflect the expanding middle class of 1960s Australia. Attuned to aspirational suburban living, the ad presents a toy that fits right into an ideal lifestyle.