'I Touch Myself' breast cancer awareness advertisement
2014
'I Touch Myself' breast cancer awareness advertisement
2014
- NFSA ID19XNVTXA
- MediumMoving Image
- FormAdvertisement (includes promotional)
- GenresEducational, Popular music
- Year2014
This monochromatic 2014 advertisement for Cancer Council NSW pans across a line-up of major Australian female singers, who each perform a portion of the Divinyls hit 'I Touch Myself'.
A tribute to singer-songwriter Chrissy Amphlett, who died of breast cancer, the ad prioritises vulnerability, support and frankness to raise awareness about the disease. The format is stripped-down and arresting, where intimate head-and-shoulders shots and the gradual layering of strings over vocals evoke both individual experiences and collective connection. Promoting early breast cancer detection as a shared social concern, it foregrounds a community of women, drawing on star power to amplify its message.
The prominent singers in this clip are Deborah Conway, Connie Mitchell, Little Pattie, Sarah Blasko, Olivia Newton-John, Kate Ceberano and Suze De Marchi (also filmed were Sarah McLeod, Megan Washington and Katie Noonan). This was the first video released by the I Touch Myself Project, which has since created additional works to promote breast cancer awareness.
This monochromatic 2014 advertisement for Cancer Council NSW pans across a line-up of major Australian female singers, who each perform a portion of the Divinyls hit 'I Touch Myself'.
A tribute to singer-songwriter Chrissy Amphlett, who died of breast cancer, the ad prioritises vulnerability, support and frankness to raise awareness about the disease. The format is stripped-down and arresting, where intimate head-and-shoulders shots and the gradual layering of strings over vocals evoke both individual experiences and collective connection. Promoting early breast cancer detection as a shared social concern, it foregrounds a community of women, drawing on star power to amplify its message.
The prominent singers in this clip are Deborah Conway, Connie Mitchell, Little Pattie, Sarah Blasko, Olivia Newton-John, Kate Ceberano and Suze De Marchi (also filmed were Sarah McLeod, Megan Washington and Katie Noonan). This was the first video released by the I Touch Myself Project, which has since created additional works to promote breast cancer awareness.
- NFSA ID19XNVTXA
- MediumMoving Image
- FormAdvertisement (includes promotional)
- GenresEducational, Popular music
- Year2014
- VocalistsDeborah Conway, Connie Mitchell, Little Pattie, Sarah Blasko, Olivia Newton-John, Kate Ceberano, Suze De Marchi
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