Directed by Richard Lowenstein, this energetic music video for Big Pig's hit single 'Hungry Town' showcases the boundary-pushing spirit of the rock, funk and pop band.

With Japanese taiko drumming as a key influence, the group is distinctive for their percussion-forward sound – Lowenstein reflects this in his playful visuals, which use black-and-white film stock to toy with exposure and emphasis.

Big Pig's performance is depicted through frenetic editing, smash cuts and rhythmic use of flashing text. 'BIG PIG' in all caps, along with blood spatter effects, appear in sync with the drumbeats, stark against the monochromatic footage. Tight close-ups show Sri Lankan-Australian vocalist Sherine Abeyratne snarling lyrics into the mic, while spirited dancing and diverse forms of drumming beef up the interludes.

This bold graphic style emphasises both Big Pig's distinctive percussion craft and their experimental sensibility, which echoes across their music, their stage presence and screen depictions.