A General Motors Holden representative directly addresses the viewer. He describes the broad range of Holden owners throughout Australia, accompanied by footage of a Holden vehicle driving through a suburban street. He uses a blackboard to illustrate that Holden’s 'proved dependability’ comes from three key points: its six cylinder engine, rugged transmission and 'aerobilt body’ (with body and chassis combined in one solid steel unit, loads and stresses are distributed as in 'modern aircraft’).

To support each point, he reads out letters from satisfied Holden owners, beginning with Mr H Pearce from Melbourne. Rugged transmission is corroborated by a letter from Mr K Roach from Liverpool South, NSW, and footage of a family getting into a Holden outside a train station. A final letter, from Mr AG Millgate of Coonamble in NSW, praises Holden’s 'aerobilt construction’ and is accompanied by footage of a car driving along a muddy, unmade road and atop a mountain lookout. The GMH representative summarises the key points from the advertisement over a shot of a car driving up to a house. It concludes with the slogan 'Holden – Australia’s Own Car’.