This advertisement is directly targeted to potential buyers in the building industry. As in other Holden ads of the time, it situates the vehicle within a practical context to show how each feature translates into everyday experience. For instance, greater ease of handling comes from a new front suspension, ball bearing-type steering, a 36 and one-half foot turning circle and 34% greater visibility, all demonstrated by showing a worker navigating a narrow passage in reverse gear. The simple but effective combination of narration, on-screen text and supporting images works together to build a case for choosing Holden over other rivals in the market.