The opening moments of this clip present Holden as an 'ideal family car’ with a strong appeal to women, who benefit from the smoother, lighter steering and ease of parking. The rise of the suburban postwar family in Australia not only increased the automobile market (in which Holden had the majority stake) but meant that women had greater need for the family car. Everyday shopping trips, such as the one which opens this ad, began to feature in Holden ads to directly appeal to women drivers.

As well as targeting the female market, this ad goes to great lengths to reiterate the key features on which Holden built its reputation – economy, dependability, performance, styling and comfort. Holden advertisements at this time certainly made generalised claims to promote their product but, more often than not, backed them with technical explanations or engineering demonstrations. Here, re-circulating ball bearings are shown in isolation as a car part and then in action with the high angle shot illustrating ease of parking. In case that wasn’t enough, we see the car being test driven at Lang Lang. This method of presenting a thoroughly tested car, tailored and developed to suit the needs of the Australian family, continued to shape Holden ads up until the mid-1960s.