This 2004 ad for Fisherman’s Corner – now Fisho’s Tackle World Hervey Bay – shows just how effectively regional TV can speak to its own backyard. Two footy players, one AFL and one NRL, gleefully ham it up on screen, talking straight to their target audience of Fraser Coast fishers. Despite its low budget, the spot lands its message: Fisho’s is deeply rooted in the community, backed by staff who know their craft, and has a long-standing commitment to the region’s fishing culture. In 2024, the Australian Fishing Trade Association named Fisho’s Tackle World Hervey Bay Australia’s Best Tackle Store.