Since the 1970s, Eyewitness News on Network Ten has been a trailblazer in news broadcasting by focusing on ‘live’ and ‘breaking’ stories. Rebranded as 10 News First in 2018, it carries forward the legacy of its early 5 pm timeslot and energetic approach. This promotional pen incorporates the faces of popular newsreaders Katrina Lee and John Mangos. It's a striking example of how television networks have used personality-driven branding to build viewer loyalty.