Even non-cultists can enjoy this official plush toy of Lamb, the main protagonist in the Australian video game Cult of the Lamb. The toy echoes the game's cutesy-horror genre mashup, thanks to the sinister-looking Red Crown that Lamb wears, with its black-and-red eye signifying power over life and death.

The fluffy Lamb's expression is guileless yet calculating, befitting an innocent lamb that winds up a powerful cult leader. The plushie also reflects the game's enormous popularity, which spawned a range of merchandise after it sold a million units during its first week of release.