The Australia Post postcard of Cold Chisel from the Australian Legends of Music set issued in January 2013.

The Australian Legends Award is presented annually by Australia Post to honour a living individual or group of individuals who have excelled in their field and made a significant contribution to the social and cultural life of Australia.

Alongside Cold Chisel, other music industry figures honoured that year included INXS, AC/DC, Paul Kelly, Kylie Minogue, The Seekers, Men At Work, John Farnham, Olivia Newton-John and Ian 'Molly' Meldrum.

Shot from below and wearing leathers and denim, the five members of Cold Chisel pose outside the B Division block of a gaol. The stark black-and-white image reinforces their roots as working-class lads and the setting is appropriate since they were performing shows in prisons at the time.

The setting also adds an element of danger and novelty to an otherwise standard promotional image. Here, the intended impact is diminished by the inclusion of the colourful Cold Chisel stamp in the lower-right corner of the postcard.