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National Film and Sound Archive of AustraliaNational Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive
National Film and Sound Archive of Australia
National Film and Sound Archive

3KZ Postcard featuring announcers

1933

3KZ Postcard featuring announcers

1933

  • NFSA IDVNF1JKPQ
  • TypeImage
  • MediumDocumentation
  • FormStill Image
  • Year1933

Then as now, on-air talent was key to radio stations developing and retaining the loyalty of listeners, lest they be tempted by a rival broadcaster.

Norman Banks, who joined 3KZ in December 1930, was the most popular radio announcer in Melbourne, in part because he spoke like he was a friend, or kindly neighbour.

Thousands might be tuning in, but for the listener at home it was if Banks was speaking directly to them.

Then as now, on-air talent was key to radio stations developing and retaining the loyalty of listeners, lest they be tempted by a rival broadcaster.

Norman Banks, who joined 3KZ in December 1930, was the most popular radio announcer in Melbourne, in part because he spoke like he was a friend, or kindly neighbour.

Thousands might be tuning in, but for the listener at home it was if Banks was speaking directly to them.

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