3KZ Postcard featuring announcers
1933

3KZ Postcard featuring announcers
1933
- NFSA IDVNF1JKPQ
- TypeImage
- MediumDocumentation
- FormStill Image
- Year1933
Then as now, on-air talent was key to radio stations developing and retaining the loyalty of listeners, lest they be tempted by a rival broadcaster.
Norman Banks, who joined 3KZ in December 1930, was the most popular radio announcer in Melbourne, in part because he spoke like he was a friend, or kindly neighbour.
Thousands might be tuning in, but for the listener at home it was if Banks was speaking directly to them.
Then as now, on-air talent was key to radio stations developing and retaining the loyalty of listeners, lest they be tempted by a rival broadcaster.
Norman Banks, who joined 3KZ in December 1930, was the most popular radio announcer in Melbourne, in part because he spoke like he was a friend, or kindly neighbour.
Thousands might be tuning in, but for the listener at home it was if Banks was speaking directly to them.
- NFSA IDVNF1JKPQ
- TypeImage
- MediumDocumentation
- FormStill Image
- Year1933
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