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3KZ Postcard featuring announcers
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Title:
3KZ Postcard featuring announcers
NFSA ID
1693097
Year
1933
Then as now, on-air talent was key to radio stations developing and retaining the loyalty of listeners, lest they be tempted by a rival broadcaster.
Norman Banks, who joined 3KZ in December 1930, was the most popular radio announcer in Melbourne, in part because he spoke like he was a friend, or kindly neighbour.
Thousands might be tuning in, but for the listener at home it was if Banks was speaking directly to them.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.