Skippy moneyboxes advertisement

Title:
Skippy moneyboxes advertisement
NFSA ID:
120054
Category:
Access fees

The success of Skippy meant that other companies quickly saw an opportunity to ride on the Skippy brand and promote their products and services to the same audience. This advertisement from the Commercial Banking Company (CBC Bank) was intended to attract children into opening a savings account by offering them a free fur-covered Skippy money box. Interestingly, rather than having an animated 'Skippy' talking to children the advertisement has a mother kangaroo and her joey instead, neither of which are Skippy per se. Nonetheless, the link to the TV show is effectively maintained throughout by having the familiar Skippy theme song playing in the background. The admonishment by the mother kangaroo to her precocious offspring would have appealed to any child who saw the ad.

CBC Bank was established in 1834 and based in Sydney. In 1982 it merged with the National Bank of Australasia to form the National Australia Bank (NAB).

Production company:
Artransa Park Film Studios
Director:
Eric Porter