Nintendo advertisement

Title:
Nintendo advertisement
NFSA ID:
449401
Year:
1997
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This advertisement was submitted by Nintendo in a competition for television ads of over 30 seconds. It shows Tim Ferguson as 'Rick Hazard', a kind of Evil Knievel stuntman, trying unsuccessfully to imitate the action of the gaming character Super Mario as he appears in Super Mario 64. It was the first in the Super Mario series to feature three-dimensional gameplay.

Tim Ferguson is better known as one of the performers in the irreverent musical comedy trio, the Doug Anthony All Stars. We are invited to laugh at Tim's repeated failed attempts to complete the impossible stunts performed by Mario. With its intentional low-fi production values, Tim's ridiculous costume and empty proclamations ('Fear is for those who are scared'), the advertisement has a distinctly Australian flavour that could be called 'daggy'. As a consequence, it would have appealed to Australian consumers. Extended cutaways to game play also effectively promote the product.